Built from first-hand experience. Independently operated.
01
Why we're here
We had the same questions.
Why did this bill go up? Is that fuel stop worth the drive? Is the product in my basket a better choice, or just a better-looking label?
ChoiceWorth grew out of those everyday questions. It is built and run by one person, with a simple aim: make the information easier to understand, and be honest about what it cannot tell you.
Not just a lower number. A choice that makes sense for you.
02
Made for real life
One ordinary day. A few worthwhile questions.
Not every choice needs more research. Sometimes, it just needs the right context.
What am I actually paying for?
The fine print deserves a closer look.
The rate is one part of the bill. Customer charges, delivery costs and the date your contract ends can change the picture. Understanding those details comes before choosing a plan.
A lower pump price is a starting point. The fuel you use getting there matters, too. A useful comparison considers the stop, not just the number on the sign.
Your basket is personal. Your choice should be, too.
Pack sizes, ingredients and your own preferences all deserve a place in the decision. Organic or not, store brand or name brand: the label alone doesn't settle it.
A useful comparison tells you where a figure came from. An honest one tells you what still needs checking.
01
Retailer listings
Grocery prices
Kroger prices, availability and aisle positions come from its API for the store you select. Other retailers use published product-page data. Prices older than 30 days are excluded.
Keep in mindAn online listing is not proof of a local shelf price. Store and location verification matter.
Google Places provides station locations; third-party feeds provide observed prices. A timestamp helps you judge freshness, and detour costs help put a cheaper pump in perspective.
Keep in mindA station location does not guarantee a current pump price. Confirm the price before filling up.
Georgia's Public Service Commission publishes the monthly marketers' pricing index. The rate comparison attributes its figures to that publication so you can check the original.
Keep in mindPublished rates are not a personal quote. Eligibility, contract terms and delivery charges still apply.
A vision model reads figures such as the rate per therm, customer charge and contract expiry. Extracted figures carry confidence information and can be corrected against your bill.
Keep in mindDocument extraction can misread numbers. Your original bill takes precedence.
Coverage depends on the retailer, product, location and data available. Natural gas rate comparisons are specific to Georgia. A missing price is a gap in our data, not proof that a store costs more.
04
Where we stand
Your decision. Not a paid placement.
Independent by design.
ChoiceWorth is not a gas marketer, broker or retailer. No marketer, retailer or lead buyer pays for a better position in the results.
Open about the business.
Some grocery and fuel links may earn an affiliate commission on a purchase. An affiliate tag does not buy a better ranking.
Honest about the limits.
Prices change. Loyalty conditions apply. An aisle number does not guarantee stock. Your bill, the original source and the store have the final say.